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IPG Media Lab

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Nov 8, 2016

Proximity Sensors Now In Most Airports, Spell New Advertising Potential

What Happened
According to a new report from Unacast, a marketing firm that specializes in proximity networks, 84% of the world’s airports have or are testing deployment of proximity sensors. In the US, 35%…

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Sep 30, 2016

How Home Depot And The Fragrance Outlet Drive In-Store Sales With Mobile Ads

What Happened
Both Home Depot and The Fragrance Outlet are seeing positive results using mobile ads to drive in-store purchases, but their specific approaches differ. Home Depot leverages Google’s…

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Sep 26, 2016

NYC AdWeek 2016: Waze Launches Native Ads

What Happened
Popular navigation app Waze introduced its first native ad product named Favorite Brands on Monday at its NYC AdWeek event. Marketers can now invite Waze users to tap an ad to “favorite” a brand to make their favorite stores and restaurants…

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Sep 20, 2016

Facebook Helps Retailers Sync Ads With Local Inventory

What Happened
On Tuesday, Facebook announced a new ad product called “dynamic ads for retail” that are designed to only appear when the advertised product is actually in stock at local stores. They allow retailers to plug in…

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Aug 3, 2016

Snapchat Brushes Off Instagram Stories With More NFL Content And New Ad Product

What Happened
Snapchat is brushing off Instagram’s head-on attack by adding new features and content to its service. For starters, the social messaging app is rolling out Geostickers — think…

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Jul 27, 2016

How Stonyfield Used Location-Based Ads To Target Pokémon Go Players

What Happened
Stonyfield Farm becomes the latest brand to jump in on the Pokémon bandwagon as it devised a clever location-based ad campaign to reach Pokémon Go players. Working with Aki Technologies, a San…

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Jul 19, 2016

Pokémon Go To Launch In Japan With McDonald’s As Sponsored Gym Locations

What Happened
Two weeks after its initial release, Pokémon Go is finally set to be released in Japan on Wednesday (Update 7/20: the launch has been delayed due to the leak of the partnership), TechCrunch…

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Jun 30, 2016

How Brands Can Benefit From “Yelp Knowledge” Social Analytics Program

What Happened
Yelp is launching a “Yelp Knowledge” program to help brands with multiple store locations get a more comprehensive idea of what their customers are saying online. Brands that join this program…

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Jun 27, 2016

How Twitter’s New Location Tags May Be Useful For Brands

What Happened
Twitter is encouraging users to check out aggregated tweets from specific locations and venues by adding Foursquare-powered location tags to tweets in the main timeline and on profiles. Previously, Twitter’s location…

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Jun 27, 2016

ComScore Teams Up With xAd To Measure Offline Impact Of Digital Ads

What Happened
Continuing the hot trend of ad-tech companies introducing offline attribution measurement for digital ads, online audience measurement firm comScore and location-based mobile ad network operator xAd…