Lori Schwartz

iPad: Point/Counterpoint

The iPad has struck a nerve, stirring up a ton of controversy… Is it the next great device or an overhyped Apple toy? Check in with the Lab to see our first installment of our new series: “Point/CounterPoint: Whose Side Are You On?” Featuring Lab Director, Lori Schwartz and Lab…

Does CES still matter?

The CES floor is all abuzz with 3D, eReaders, and touch screen experiences but in a year where there’s pressure to deliver measureable results, should a brand care abut what’s a year is so ahead? The answer is yes!

A new kind of e-reader?

As many publishers and newspaper professionals contemplate the death of traditional print, along comes another format to participate in its demise, The “VOOK.”  The Vook, Simon and Schuster’s new hybrid book/video combination will be available on computers, iPhones and iPod Touch…

The promise of “local”

Local is the new hottie and everyone wants to date her! The promise of local (in terms of content and targeted advertising) has long been the promise land for all of us emerging media types. With the growth of broadband and IP related content solutions, the dream of targeting relevant…

Michael Jackson, Farrah Fawcett, and social visualization

Much will be said over the next week or so about the passing of two iconic celebrities Thursday, Farrah Fawcett and Michael Jackson, whose work will forever be associated with particular moments in our cultural history. I was a…

New president, new media

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President Barack Obama was sworn into office today, with the backdrop of his historic election and the current economic and…

To CES or not to CES?

“See Yourself In the Digital Economy” is the tagline for this year’s Consumer Electronic’s Show. Certainly, in a challenging economy, getting to Vegas can prove difficult and 2009 CES attendance will be down. Still, CES’s relevance continues to grow. More than just a “gadget show,” CES has…