Lyft

Lyft Provides Businesses With White-Label Ride-Hailing Service

What Happened
Lyft has launched a dispatch developer program to let brands and businesses integrate its ride-hailing service into their own services. By providing a white-labelled ride-hailing service, Lyft allows service…

Sony Taps Lyft To Promote Ghostbuster With Themed Rides

What Happened
Lyft will be giving out Ghostbuster-themed rides as part of a Sony Pictures’ promotion for the upcoming reboot. For a limited time in the first two days of July, lucky Lyft users in five U.S. cities will be able to…

Google, Ford, And Uber Team Up To Lobby For Driverless Cars

What Happened
Google, Ford, Volvo, Uber, and Lyft announced on Tuesday that they are forming a coalition to speed up the introduction of self-driving cars to the market. The new lobbying group, named the Self-Driving Coalition…

Lyft Surprises With “Bieber Mode”

What Happened
Popular ride-sharing service Lyft has teamed up with Justin Bieber in a rather odd bit of cross-promotion. Request a Lyft ride under the designated “Bieber Mode” starting this Thursday through Nov. 19 and you will receive an offer to download the Canadian…

How Macy’s And Starbucks Are Delivering The On-Demand Economy

What Happened
Earlier today, Starbucks announced a partnership with ride-sharing service Lyft, which includes a plan to reward Lyft drivers and users in the states with Starbucks reward points as part of its loyalty program…

SXSW 2015: The Six Most-Talked About Digital Brand Activations

As our time here at the legendary interactive festival winds down, here is a look back at the 10 most talked-about brand activations:

1. Studio uses Tinder to promote Ex Machina
   Some festival-goers…

On-demand Cars’ Huge Impact On Taxi Business

The taxi business is being impacted severely by competing transportation networks: in July, average trips by taxis in San Francisco, home to on-demand car services Uber and Lyft, were reportedly only one-third of trips in March 2012. The San Francisco…