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IPG Media Lab

The media futures agency of IPG Mediabrands

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May 6, 2016

What Marketers Need To Know About YouTube’s NewFronts

What Happened
YouTube announced a slew of new initiatives at its NewFronts event on Thursday, as the Google-owned company continues to solidify its leading position in the online video space. First, it unveiled a new ad product called…

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Mar 24, 2016

Five Must-See Stats From Magna Global’s New Media Economy Report

Click here to read the full report

Our sibling agency Magna Global released their latest Media Economy Report. Titled “The New Face of TV,” the report focuses on the rapid ascension of OTT and…

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Dec 8, 2014

Five Must-See Highlights From The 2015 MAGNA GLOBAL Global Ad Forecast

Read original report on: magnaglobal.com

Our sibling agency MAGNA GLOBAL released their annual Global Ad Forecast for 2015 earlier today. Here are the top five statistical highlights:

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Aug 4, 2014

MAGNA Infographic: The World Of Global Digital Media In 2013

This map from MAGNA represents the global digital media market in two dimensions. The size of each country is proportional to its domestic digital ad revenues (including search, display, video, and social) in 2013. And the…

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May 14, 2013

Inside The Upfronts: Broadcast Declines Less Dramatic Than the Press Would Have Us Believe

With the Upfront buying season about to start and the networks preparing to announce their line-ups next week, much has been said in the press about the decline of TV viewing…

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May 14, 2013

Inside The Upfronts: Less Hype, More Business at NewFronts

Last year, digital content players like Yahoo and YouTube established a series of upfront-like events (dubbed “newfronts”), the overarching message of which seemed to be “we’re in the programming business too.” Although original…

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Oct 1, 2012

MediaPost Publications Tablets’ Dazzling Prospects 10/18/2012

Tablets’ Dazzling Prospects: Responsive Design, Ecommerce, And Second Screen