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IPG Media Lab
The media futures agency of IPG Mediabrands
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Marketing
Richard Yao
in
IPG Media Lab
Jul 26
The Rise and Fall of a “Brat Summer”
And what brands can learn from it
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Richard Yao
in
IPG Media Lab
Jul 18
The Streaming Wars Are Over — What’s Next for the Entertainment Industry?
The streaming services are…
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7
Kate Walkom
in
IPG Media Lab
Jun 26
Outlook 2024: EMEA POV
Four trends shaping the future of media & technology in the EMEA region
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Richard Yao
in
IPG Media Lab
Jun 11
Apple WWDC 2024 Keynote Recap
Don’t be distracted by the OpenAI partnership — It’s Apple Intelligence all the way down
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6
Sharon Soh
in
IPG Media Lab
Jun 3
Outlook 2024: APAC POV
With the era of passive growth over, here’s how brands can navigate the…
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1
IPG Media Lab
in
IPG Media Lab
Apr 23
Lab Podcast: Episode 156
Decoding Gen Alpha & Millennial Parenting
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1
IPG Media Lab
in
IPG Media Lab
Apr 18
Kids These Days, and Their Helicopter Parents that Want Them Off Social Media
What Marketers Need to…
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Richard Yao
in
IPG Media Lab
Apr 12
What’s Old Is New Again for Hollywood
The revenge of ad-supported viewing, procedural shows, and other…
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10
Richard Yao
in
IPG Media Lab
Apr 4
How Climate Anxiety Is Upending Business As Usual
Climate anxiety’s impact on consumer behavior goes…
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1
Ryan Miller
in
IPG Media Lab
Mar 28
Optimism Abounds at 2024 IAB PlayFronts: Recap
Gaming ad revenue hits new heights d
espite industry turbulence
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1