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McDonalds

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Jan 26, 2017

McDonald’s Is Handing Out Big Mac Sauce Via Multi-Platform Livestreams

What Happened
McDonald’s is gearing up for a big multi-platform livestream event where the fast food chain will give away its Big Mac Sauce to viewers that tune in in real time. The event, scheduled for 2…

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Aug 15, 2016

Pokémon Go Has Had Quite A Month

What Happened
Over one month has passed since the global viral hit that is Pokémon Go was released in the U.S. on July 6th, and it has had quite a phenomenal month. Over the first weekend of August, the game hit 100 million installs worldwide, cementing its place as the…

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Jun 22, 2016

McDonald’s And Coca-Cola Sponsored “Carpool Karaoke” For A Viral Ride

What Happened
Coca-Cola and McDonald’s teamed up to take a ride on the viral side in a joint campaign. To kick things off, the two companies sponsored the latest installation in the popular “Carpool Karaoke”…

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May 31, 2016

McDonald’s First 360-Degree Video Features Angry Birds

What Happened
McDonald’s teamed up with Rovio, maker of the popular Angry Birds games, and Sony for a joint VR initiative to promote both the quick service restaurant chain and the newly released Angry Birds movie. Working with DDB…

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Mar 1, 2016

Coca-Cola And McDonald’s Test Makeshift VR Viewers

What Happened
Two of the most well-known brands on the planet have coincidently started to offer makeshift virtual reality viewers made from their product packaging this week. Coca-Cola shared in a YouTube video how to make VR viewers out of…

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Aug 10, 2015

McDonald’s To Replace Cashiers With Self-Service Kiosks

What Happened
McDonald’s is reportedly planning to roll out self-service kiosks in stores across the country that will enable customers to place and pay for their order by themselves. Meant to streamline and accelerate the ordering…

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Jun 17, 2015

McDonald’s Debuts The First Branded Geofilter On Snapchat

Read original story on: TechCrunch

We reported last summer when popular messaging app Snapchat added a new location-sensitive Geofilter feature and pointed out its great potential for brand integration…

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May 5, 2015

How On-Demand Delivery Startup Postmates Is Getting Big Brands On Board

Read original story on: VentureBeat

Postmates, a 3-year-old on-demand delivery startup, has been slowly winning over major fast-food chains by proving it can drive demand and…

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May 3, 2015

McDonald’s Tested In-Store Beacons To Positive Results

Read original story on: Mobile Marketer

McDonald’s tested a new in-store proximity program at 15 McDonald Cafés in Istanbul, Turkey, sending beacon-enabled promotions to its customers via Shopping Genie, a…

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Mar 10, 2015

McDonald’s Plans For SXSW

Read original story on: AdAge

The 2015 South by Southwest festival is coming up this weekend, and McDonald’s has been announced as the big sponsor of the Austin-based media festival this year. Besides the usual business as an event sponsor, the company will…