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IPG Media Lab

The media futures agency of IPG Mediabrands

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Measurement

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Nov 17, 2015

Bitly Now Lets Brands Track Links By Channel

What Happened
Popular link-shortening service Bitly has added a new measurement tool named Bitly Campaigns, which allows marketers to create and track links across multiple channels, such as Facebook, Twitter, web pages, emails, text messages, or even…

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Apr 16, 2015

Event Recap: Ad Age Digital Conference 2015, Day Two

In case you missed it, check out our recap for day one here.

On Day 2 of the Ad Age Digital Conference, the panel discussions continued to dissect the impact of post-digital innovations on the advertising and…

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Feb 11, 2015

Why Podcast Ads Have A Measurement Problem

Read original story on: Digiday

Thanks to the surprise hit “Serial,” there’s little dispute that podcasts are all the rage right now. Indeed, the recently revived medium is growing exponentially, reportedly reaching 65 million…

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Oct 16, 2013

JiWire’s Mobile Drive-to-Retail ROI Metric

Media measurement is undergoing tremendous change as marketers are privy to more data than ever. Increasingly, we are tying ad exposure to sales figures. It is no longer an awareness model of clicks and impressions but an action-driven one of visits and…

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Jul 19, 2013

Magnum Targets Taxi Cab Ads When It’s Hot

A buzzworthy campaign for Magnum Ice Cream will only display ads on the roofs of taxi cabs when it’s hot out. Using a remote deployment system that allows for real-time updates over 3G, Magnum’s OOH partner, BrightMove Media can target ads when it exceeds a…

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Apr 30, 2013

Sticky’s Eye Tracker Measures Ad Attention

Marketers have used impressions and viewability as a proxy for engagement, but the real question remains as to whether or not the consumer actually saw at the ad. Well, it appears eyetracking company, Sticky has created a solution to do just that. By…

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Apr 10, 2013

Amscreen Uses Facial Detection In OOH

The future of Out of Home advertising may lie in facial tracking technology that can identify a consumer by age and gender and optimize the creative accordingly. Outdoor Screen company, Amscreen has teamed up with Quividi to do just that across it’s network of…

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Dec 31, 2012

Nielsen And Twitter Create Social TV Rating

Nielsen has announced a new analytics platform measuring social engagement for TV programs based on Twitter activity. Specifically, the metrics will provide impressions and reach for shows based on tweets, retweets, and replies containing keywords…

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Nov 24, 2012

Bionic Mannequins Spy on Shoppers to Boost Luxury Sales — Bloomberg

Bionic Mannequins Spy On Shoppers To Boost Luxury Sales

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Sep 24, 2012

Facebook Now Knows What You’re Buying at Drug Stores — Technology — The Atlantic Wire

Facebook Partners With Datalogix To Track Offline Buying