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IPG Media Lab
The media futures agency of IPG Mediabrands
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Media
Kate Walkom
in
IPG Media Lab
Jun 26
Outlook 2024: EMEA POV
Four trends shaping the future of media & technology in the EMEA region
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Richard Yao
in
IPG Media Lab
May 9
IAB 2024 Newfronts Recap
An aggregated recap of three key trends and must-know announcements coming…
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4
Richard Yao
in
IPG Media Lab
Mar 22
The AI Hype Cycle: Are We on the Precipice of Disillusionment?
Decoding generative AI’s profitability…
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77
Adam Simon
in
IPG Media Lab
Jan 25
Outlook 2024: Downstream Effects
Four trends shaping the future of media & technology
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208
1 response
Thomas Trudeau
in
IPG Media Lab
Aug 17, 2023
Sportsbooks as Media Companies
Brands can reach sports audiences via online betting platforms; beware…
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Dante Leví Bautista
in
IPG Media Lab
Aug 3, 2023
Perspectiva 2023: LatAm POV
Cuatro tendencias que dan forma al futuro de los medios y la tecnología en…
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Kate Walkom
in
IPG Media Lab
Jun 19, 2023
Outlook 2023: EMEA POV
Four trends shaping the future of media & technology in the EMEA region
Led by Kate Walkom, Group Account Director & Deb Cho, Digital Transformation Lead, UM Int’l
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1
Thomas Trudeau
in
IPG Media Lab
Jun 2, 2023
Gen Z’s Impact on the Future of Sports
Get ready for more speed, wider distribution, and clearer brand
…
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23
1 response
Dante Leví Bautista
in
IPG Media Lab
May 31, 2023
Outlook 2023: LATAM POV
Four trends shaping the future of media & technology in Latin America
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Sharon Soh
in
IPG Media Lab
Mar 16, 2023
Outlook 2023: APAC POV
How brands can navigate the interregnum and continue to ride the wave of great…
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1