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Media Trial
IPG Media Lab
The media futures agency of IPG Mediabrands
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Media Trial
IPG Media Lab
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IPG Media Lab
Apr 22, 2021
Current Global + MAGNA + IPG Media Lab present “Digital Accessibility: The Necessity of Inclusion”
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IPG Media Lab
Apr 12, 2021
Verizon Media + MAGNA + IPG Media Lab presents: The Interactive Effect
New study finds interactive ad…
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6
IPG Media Lab
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IPG Media Lab
Jun 4, 2019
Pandora + Magna Global + IPG Media Lab Present:
Ad Receptivity, Deconstructed
Study Unearths Major…
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3
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IPG Media Lab
May 20, 2019
IPG Media Lab + MAGNA GLOBAL + Twitter Present: The Impact of Culture
Culture-focused Ads Increase…
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2
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IPG Media Lab
Jan 25, 2019
MAGNA + IPG Media Lab Presents: “Reaching The ‘Un-Reachable’”
Debunking 5 Myths About Those Who Watch…
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5
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IPG Media Lab
Oct 24, 2018
SNAPCHAT, MAGNA & IPG MEDIA LAB presents: The Power of Camera Advertising
Study Used Neuroscience to
…
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3
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IPG Media Lab
Sep 20, 2018
New Media Trial Puts Machine Learning to the Test
Download the full report
here
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IPG Media Lab
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IPG Media Lab
Apr 25, 2018
Media Trial — Under the Hood of Over-The-Top Measurement
Campaigns for IPG clients Applebee’s, H&M, McCormick and Truvia saw bigger gains in purchase intent running ads with Roku.
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IPG Media Lab
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IPG Media Lab
Jun 9, 2017
Media Trial: The Art Of The Takeover
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media…
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IPG Media Lab
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IPG Media Lab
Apr 16, 2017
Media Trial Report: Context And Device Key To Effectiveness For Outstream Video Ads
Yume, Magna, The IPG Media Lab Conduct Comprehensive Study On The Impact Of Pre-Roll, Mid-Roll And Outstream Ad Video
…
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