Mediapost

The news that EA is dropping third parties from selling into the company’s dynamic in-game ad inventory is a pretty interesting development. At first blush, it looks like a move to increase margins and control pricing of the inventory. The more I think about…

Column originally featured on MediaPost

Online content, as it becomes increasingly interactive and tailored to the individual, faces a problem: How does it deliver an individual experience and still contribute to a cultural identity?

Column originally featured on MediaPost

Game consoles are continuing their stealthy takeover of the living room. We’ve been seeing this trend for a while, but the pace is accelerating as the holiday season approaches.

Column originally featured on MediaPost

Last week, columnist Shankar Gupta noted the loading time debacle with “Wipeout HD”’s in-game ads. The story is a frightening one for marketers unfamiliar with the gaming space. What was essentially a…

Column originally featured on MediaPost

Electronic Arts is shaking things up and leading by example. The video game company seems to be evolving a new approach to game publishing, one that promises a cross-platform distribution model fortified against piracy.

Today’s Mediapost article announcing our very exciting relationship with global research firm OTX, caps several months of negotiations. Aside from the purely financial aspects of the deal, it strengthens and solidifies the Lab’s place, as not just a…