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IPG Media Lab
The media futures agency of IPG Mediabrands
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Metaverse
Richard Yao
in
IPG Media Lab
Oct 12, 2023
A Reality Check on Virtual Reality
And why brands should still pay attention to VR developments
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31
Richard Yao
in
IPG Media Lab
Oct 13, 2022
Why Meta Is Teaming Up With Microsoft To Build The Metaverse
What marketers need to know from the Meta…
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58
Richard Yao
in
IPG Media Lab
Sep 15, 2022
Roblox Opens for Ad Business — Will Other Metaverse Platforms Follow?
Here’s what marketers need to…
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54
2 responses
IPG Media Lab
in
IPG Media Lab
Jul 26, 2022
Lab Podcast: Episode 141
The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)
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Ryan Miller
in
IPG Media Lab
Apr 6, 2022
The State of In-Game Advertising
As seen at the inaugural IAB PlayFront conference
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7
Richard Yao
in
IPG Media Lab
Mar 24, 2022
Why Brands Need to Differentiate Between Crypto, Web3, and the Metaverse
The metaverse discourse is…
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97
3 responses
IPG Media Lab
in
IPG Media Lab
Mar 10, 2022
Lab Podcast: Episode 134
Apple Event Recap & Metaverse News Roundup
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Richard Yao
in
IPG Media Lab
Feb 17, 2022
Brand Takeaways from the 2022 Super Bowl Ads
The big game spots this years revealed a lot about where…
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1
1 response
Richard Yao
in
IPG Media Lab
Feb 3, 2022
Entering the Metaverse: How to Find the Best Entry Points for Your Brand
From VR and in-game…
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22
1 response
Scott Elchison
in
IPG Media Lab
Nov 11, 2021
Lab Podcast — Episode 128
The Metaverse Competitive Landscape
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64