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May 22, 2017

MLB Brings Popular “At Bat” App To Daydream VR

What Happened
Major League Baseball (MLB) is bringing its popular At Bat app into VR for an immersive and interactive viewing experience for baseball fans. Soon to become available on Google’s Daydream VR platform, the app lets fans watch live…

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May 19, 2017

Facebook Ramps Up Live Content With Weekly MLB Games

What Happened
Facebook continues its aggressive push for more live video content as it signs a new streaming deal with the Major League Baseball (MLB) to stream 20 games this season. The broadcasts, drawn from a feed from one of the…

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Dec 16, 2016

MLB & Disney Acquired Streaming Rights For Leagues Of Legends Tournaments

What Happened
BAMTech, a streaming tech company co-owned by Disney and the Major League Baseball, has picked up streaming rights to League of Legends tournaments, one of the biggest eSports franchises in…

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Mar 9, 2016

MLB To Amplify Spring Training With Snapchat and Facebook’s Live Video

What Happened
The Major League Baseball (MLB) is embracing emerging media platforms to amplify the reach of its content. The league announced Friday that as part of a multi-year content deal with popular…

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May 14, 2015

Snapchat To Debut New Content From Sophia Vergara And MLB

Read original story on: Variety & WSJ Blog

“Modern Family” star Sophia Vergara is coming to Snapchat with her own reality series Vergaraland. Co-produced by Fusion and Latin World Entertainment, the…

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Apr 15, 2013

Exponential Interactive Focuses on Baseball Fans

Ad intelligence group Exponential Interactive released the details of a study conducted in the month leading up to Major League Baseball’s opening day, revealing peculiarities of the fans of various teams in the process. As it turns out: Yankees…

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Jul 6, 2012

Updated: MLB tries major Twitter push for All-Star Game — paidContent

MLB tries major Twitter push for All-Star Game