What Happened
Apple has reportedly put together a secret team to work on improving search in its App Store. The team is said to be exploring the possible addition of paid search ads, which would charge brands and developers to have…

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Sep 22, 2015

Starbucks Improves In-Store Experience With Nationwide Mobile Ordering

What Happened
Starting today, Starbucks is rolling out a new Mobile Order and Pay feature in its branded mobile app. First tested in Portland back in December and now available at more than 7,400 stores…

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Aug 25, 2015

L’Oréal Taps Into Augmented Reality With “Makeup Genius” App

What Happened
L’Oréal hit a homerun with the launch of a branded mobile app called Makeup Genius, which uses augmented reality (or, more precisely, mixed reality) and facial tracking technology to let users virtually try on…

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Feb 12, 2015

Pinterest Dives Deeper Into M-Commerce

Read original story on: TechCrunch and Re/Code

Pinterest is about to give mobile apps a visual boost: the company just announced a partnership with Apple that would allow mobile users to download iOS apps without leaving Pinterest’s…

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Jan 23, 2014

Tapstream Makes Mobile Ads Smarter

In today’s mobile ad world, consumers are used to being redirected to the app store to tell them to purchase an app that they’ve expressed interest in. A mobile ad company, Tapstream, wants to refine that process, and today announced a piece of software called Deferred…

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Oct 21, 2013

Twitter Music Going Silent

Only six months after a very high-profile launch, Twitter #Music may very well be closing its doors. Although there was a lot of positive press generated around #Music’s launch, the target audience of mobile app users failed to materialize. Only nine days after its launch, Twitter…

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Aug 5, 2013

NFL Unifies App Offerings

Unlike last season, NFL fans will have one app for all of their official football news and multi-media extras. Sponsored by Verizon, the new NFL Mobile app includes highlights, analysis, fantasy tools, and statistical updates for basic members, while Verizon customers can pay $5 for…

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Oct 1, 2009

Why in-app commerce is on the rise

The promise has hung around mobile for years: Just pay with your phone. When any extra inconvenience can result in a lost sale, ease and convenience are paramount. The mobile promise of engaging with a customer anywhere, and immediately converting that engagement to a…