Mobile Video

The Digital Video Metamorphosis

Video is fast evolving as a medium, becoming more interactive…

Spotify Debuts First Vertical Video Ad In Branded Moments

What Happened
Spotify unveiled its first vertical video ad unit for mobile listeners to appeal to mobile advertisers. Brands advertisers can purchase the mobile-optimized unit in Branded Moments, an ad product Spotify recently…

Pinterest Debuts Mobile-Only Promoted Video Ads

What Happened
Pinterest has joined the ongoing push for video ads among social media sites as it debuts its first video ad product, Promoted Video, on its mobile apps. Users will see the GIF-like Cinematic Pin ads as a teaser for the video ads…

Hearst Goes Vertical With New Mobile Video Ads

What Happened
Hearst is no stranger to vertical video, as it has several subsidiaries, including Food Network and Cosmopolitan, running Discover channels on Snapchat, where vertical video is the standard format. Now, the publisher is working with…

YuMe and IPG Media Lab Evaluate the Impact of Digital Video Ad Lengths

Research Test Ads Provide Insights Regarding What Ad Lengths Work Best Across Device and Location

New App Utilizes AT&T’s Sponsored Data Program

Syntonic Wireless unveiled a new app that promises to take advantage of the “Sponsored Data” program of AT&T, which detracts the data you used on branded content from your monthly data plan, and lets app developers and brands pick up the tab…

Report: Consumers Prefer Long Form Video

Mobile lends itself to snackable content, right? Not so, according to a new study from Vuclip which finds that consumers prefer long-form movies and TV shows opposed to shorter form content. While the study does not answer how these numbers compare to PC…

Hulu Enables Free Mobile Viewing

Hulu’s decision to package short clips for free on mobile is a smart move for the internet TV giant. It serves as a highlight of last night’s TV action, is appropriate for the “snackable” nature of mobile and will serve to convert users to paid subscriptions. With mobile…