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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Five Takeaways from the Venture Beat Summit 2015

Some of the mobile industry’s top thought leaders gathered at the VentureBeat Mobile Summit to discuss challenges facing businesses and brands today. Five major themes emerged:

  1. There’s money buried in mobile data…

YouTube’s March Towards Sophistication

With over 1 billion users, YouTube has held onto the top spot for video sharing on the Internet since its founding a decade ago. Since then, YouTube has steadily grown and matured, slowly but surely transitioning from a pure video-sharing website into a…


The Eyeballs Will Be Monetized

Much has been made of Google’s newly-awarded Pay-per-Gaze patent for a mysterious “head mounted gaze tracking device which captures external scenes viewed by a user wearing the head mounted device,” (I wonder what they can be referring to), which would monitor the pupils of…