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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Music Streaming War Heats Up As Google Music Launches Ad-Supported Free-Tier

Read original story on: AdWeek

Merely one day after the music industry was consumed by the brilliant co-promotional spectacle orchestrated by Taylor Swift and Apple Music…


What Starbucks Is Teaming Up With Spotify For

Read original story on: Wired

Starbucks and Spotify announced a new partnership to bring the music streaming service to all of the coffee chain’s U.S. retail locations this fall, the two companies announced earlier this week…


Why Instagram Launched Its First Official Content Vertical

Read original story on: The Verge

Taking a page out of Snapchat’s playbook, Instagram just made its first step to transition from a photo-sharing social media to a media content platform with the launch…


Streaming Music Gets More Personal With Ads

Read original story on: AdWeek and AdAge

Music streaming services like Pandora and Spotify are enhancing the way that they target ads by getting more intimate with listeners. Spotify announced that it will allow brands to target…


Apple’s Music App Is Getting “Spotified”

Read original story on: 9to5Mac

Earlier this week, Apple released the first developer beta of iOS 8.4, giving the world a first look at its long-rumored redesign of the Music app. And with its all-new interfaces and improving queuing…


Apple Watch May Help Make Playlists Based On Your Pulse

Read original story on: PSFK

Apple Watch comes with a lot of sensors to measure your biometric data such as heartbeat rates, movements, or calorie burns, primarily for health and fitness purposes. But that…


Here’s How Apple Is Planning To Compete Against Spotify

Read original story on: 9to5Mac

Apple acquired streaming services Beats Music back in May 2014, and now we are finally getting some updates on its fate. Reports suggest that Apple is planning to launch a…


The Long-Waited YouTube Music Key Is Here

Read original story on: The Verge

YouTube has reportedly struck a deal with rights agency Merlin, gaining music licenses from the thousands of independent record labels. Coming just two weeks after CEO Susan Wojcicki publicly…