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Native Ads

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Sep 26, 2016

NYC AdWeek 2016: Waze Launches Native Ads

What Happened
Popular navigation app Waze introduced its first native ad product named Favorite Brands on Monday at its NYC AdWeek event. Marketers can now invite Waze users to tap an ad to “favorite” a brand to make their favorite stores and restaurants…

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Sep 23, 2016

Twitter Helps Advertisers Convert App Install Ads Into Native Ads

What Happened
Twitter has rolled out a useful tool for advertisers to convert their app-install ads into native Twitter ads. By simply checking a box labeled “native,” app install campaigns will appear as native ads…

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Aug 26, 2016

Imgur Debuts New Native Ad Product

What Happened
Popular image-sharing site Imgur is rolling out a native ad product that aims to help brands effectively reach its predominantly millennial male users on mobile. The new Promoted Post does not feature any targeting capability as the posts will appear in…

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Aug 15, 2016

Pepsi Becomes The First Brand To Sponsor Twitter Stickers

What Happened
When Twitter added searchable stickers in June, we anticipated that the microblogging service would soon turn it into an ad product. Now, Pepsi has become the first brand to sponsor Twitter stickers. For this…

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Aug 1, 2016

Tiffany Becomes The First Luxury Brand To Buy Snapchat Lens

What Happened
Upscale jewelry retailer Tiffany has become the first luxury brand to buy a sponsored selfie lens on Snapchat in an attempt to connect with a younger audience. The branded selfie lens transforms the eye color of…

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Jul 28, 2016

Tumblr Ramps Up Ads By Putting Ads On More Blogs

What Happened
Tumblr is taking a significant step to increase its ad inventory by rolling out a new ad program that puts more ads across its network of blogs. Starting Thursday, sponsored posts and sponsored video ads will start appearing on…

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Jul 28, 2016

Reddit To Allow Brands To Sponsor User Posts

What Happened
Reddit is taking a big leap in ramping up its ad business by launching a new ad product called Promoted User Posts. Set to launch on August 4, this ad product will allow brand marketers to sponsor user-generated posts on Reddit. For…

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May 27, 2016

Spotify Now Lets Brands Sponsor Its Popular Playlists

What Happened
Spotify has introduced another ad product for brands to connect with its over 100 million users worldwide. Brands can now sponsor some of the most popular playlists curated by the music streaming service, with a message…

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Apr 8, 2016

Publishers Can Now Publish Branded Content On Facebook

What Happened
If you get your news from Facebook, you are about to see a lot more brand-sponsored content. On Friday, Facebook announced it is loosening its rules on branded content, allowing publishers to post branded content in all…

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Nov 6, 2015

Buzzfeed Now Allows Branded Content Into Its Entertainment Content

What Happened
Earlier this week, BuzzFeed updated its editorial standards to allow its “non-news” editorial staffers to participate in the creation of branded content, encouraging collaborations between its…