NBC

Peacock Enters the Streaming Wars

NBCU wants to bring the broadcast TV model to OTT streaming — will…

Hulu Launches Live TV Service In Beta, Adds NBC Programming

What Happened
On Monday, Hulu announced it has reached an agreement with NBCUniversal to add programming from NBC and Telemundo-owned networks to its upcoming live TV subscription. This rounds out all four major broadcasters…

NBC To Air Live Ads For Oreo And Toyota During “Hairspray” Broadcast

What Happened
NBC is set to shake things up a bit for the upcoming broadcast of its live production of Hairspray by experimenting with native, in-program advertising. Instead of cutting to a commercial break…

Citibank Promotes Credit Card With VR Concert Initiative

What Happened
Citibank is working with NBC’s The Today Show to create a virtual reality concert experience to promote the Private Pass live event tickets program for Citi cardholders. As part of the ongoing Citi Concert Series on…

Facebook To Live Stream Olympics Content From NBC

What Happened
Facebook has scored an exclusive content deal with NBC for the upcoming Summer Olympics. NBC will share highlight clips and recaps of the Games each day via its Facebook Page and Instagram account. NBC will also be using Facebook…

NBC Teams Up With Samsung For VR Programming During The Olympics

What Happened
Ever wanted a more immersive way to watch the Olympics? Well, you’re in luck. On Thursday, NBC announced that it will broadcast 85 hours of virtual reality video during the upcoming Rio Olympics. The VR…

NBC Develops An Alexa Skill To Catch Up Viewers On Its Shows

What Happened
NBC has become the first broadcast network to develop a skill for Amazon’s virtual assistant service Alexa. According to an exclusive report by GeekWire, NBC’s Alexa skill aims to provide an alternative way for…

Snapchat Struck Deal With NBC For Rio Olympics Content

What Happened
On Friday, Snapchat scored a non-exclusive deal with NBC to show highlights from the 2016 Summer Olympic Games, marking the first time the U.S. network has agreed to publish video content of the Olympics off its own…

Live TV Channels Swapping Ads For Sponsored Content To Fight Ad Avoidance

What Happened
As an increasing number of viewers become accustomed to the ad-free experience offered by OTT streaming services such as Netflix, some traditional media owners have started to deal with the…