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Lab Originals

The Lab recently updated our lobby screens to celebrate and support our brand new 2015 Outlook. Swing by if you have a chance to check out this yearly trend report in person. For the next few months, we’ll be updating our physical…

2015 is going to be a special year for consumers and media, as detailed in the IPG Media Lab’s 2015 Outlook. We’ve secured thought leadership from some of the most innovative players in the emerging spaces that make up 2015’s landscape, and wanted to feature a…

As reported by the Wall Street Journal, six ad agencies, including IPG Mediabrands, recently selected Placed’s attribution product as the preferred tool for digital to in-store measurement, signaling a…