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IPG Media Lab

The media futures agency of IPG Mediabrands

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May 11, 2017

Twitter Scores A Lot More NFL Content (Sans Actual Games) For Live Video

What Happened
Twitter continues its aggressive push for more live video content on its site by signing a new multi-year deal to distribute official NFL video and other types of NFL content year-round…

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Apr 5, 2017

Amazon Prime Wins Streaming Rights Of NFL Thursday Night Games

What Happened
Amazon has reportedly shelled out around $50 million to livestream ten NFL games of the new season, five times more than what Twitter paid last year. Interestingly, Amazon won’t stream the games to anyone who…

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Nov 4, 2016

NFL Teams Up With Google For Original VR Series

What Happened
Continuing its experiments with VR content, the NFL announced it is expanding its partnership with Google to develop a nine-part VR series that will offer viewers a 360-degree perspective of life in and around the NFL. This marks the…

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Jun 24, 2016

Guess How Much Twitter Is Selling Its NFL Ad Packages At

What Happened
Twitter, which struck a deal with the National Football League (NFL) to exclusively live stream 10 games this season, has been reportedly hawking their NFL ad packages for as much as $8 million. The 10-game bundle is…

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May 13, 2016

YouTube To Get More NFL Content Including Full-Length Games

What Happened
The National Football League has struck a multiyear renewal of their partnership with YouTube to expand the content they provide YouTube with, including, for the first time ever, full-length games. Under the…

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Apr 5, 2016

Twitter Won Rights To Live-Stream Ten NFL Games

What Happened
Twitter has won digital simulcast rights for the NFL’s Thursday Night Football package for 2016, which includes the ten NFL games that will be broadcasted by NBC and CBS as well as pre-game warmup broadcasts on Periscope. Twitter…

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Oct 26, 2015

Yahoo’s NFL Stream Proves Livestreaming Sports Is Still A Few Years Away

What Happened
On Sunday, Yahoo livestreamed the NFL game it acquired for about $17 million by putting it on the homepage of its website and setting to autoplay. The livestream drew 15.2 million unique…

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Oct 12, 2015

NFL Brings Real-Time Broadcasts To Internet Radio TuneIn

What Happened
The NFL has become the latest sports league to broadcast their content via Internet-based audio services. On Sunday, the NFL announced a partnership with TuneIn, which will carry daily coverage of NFL games through its…

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Sep 8, 2015

IPG Media Lab + DIRECTV: Annual Survey Of The American Football Consumer

Click here to download our survey report.

Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media…

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Jul 31, 2014

RFID Tracking Chip To Be Placed On Every NFL Player

You get a tracker. And you get a tracker. Everybody in the NFL games is getting a tracker! Oprah jokes aside, the trend towards big data has made its way to another stats-friendly domain: sports. The National Football League announced today…