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Nielsen

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Apr 4, 2017

Nielsen Plugs AI Into Marketing Cloud Service

What Happened
TV ad measurement firm Nielsen has become the latest company to plug artificial intelligence into its Marketing Cloud platform. The company created Nielsen Artificial Intelligence capable of processing multiple external circumstances…

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Apr 4, 2017

Roku Offers Advertisers Demographic Guarantees Based On Nielsen Digital Ad Ratings

What Happened
On Monday, Roku announced it will start offering advertisers audience guarantees for that are based on Nielsen Digital Ad Ratings in an attempt to close the gap between OTT…

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Dec 14, 2016

Foursquare Teams Up With Nielsen To Map Offline Attribution Of Online Ads

What Happened
Foursquare is teaming up with Nielsen to track the offline attributions of online ads, especially in terms of how they drive consumers into stores. As part of the partnership, Attribution…

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Apr 27, 2016

Videology Integrates Nielsen Data To Enable Combined TV And Online Targeting

What Happened
Videology, a New York-based video ad firm backed by Comcast, has added Nielsen data to its platform to help ad buyers target and measure the same audience across TV and digital…

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Apr 20, 2016

Facebook Partners With Three Third-Party Firms To Improve Its Ad Metrics

What Happened
Facebook is expanding its third-party verification program to incorporate ad metrics from Nielsen, comScore, and Integral Ad Science into its ad platform to improve Its ad measurement and…

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Mar 24, 2016

Nielsen To Report OTT Viewing By Streaming Device

What Happened
Nielsen already counts over-the-top viewing via streaming devices in its TV audience measurement. Starting April 25, the company will start breaking out those viewing stats by device to give media owners and brand marketers a…

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Feb 25, 2016

Snapchat Inks Nielsen Deal To Offer Better Ad Measurement

What Happened
Snapchat has struck a deal with leading audience measurement firm Nielsen to give brand advertisers a better idea of how their ads are performing on Snapchat. With this new partnership, brands can get the third-party…

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Nov 20, 2014

Nielsen To Measure Netflix And Other SVOD Ratings Soon

Read original story on: Times

Nielsen announced earlier this week that it will begin monitoring viewership numbers of online subscription video services (SVOD) next month, including Netflix and Amazon’s Prime…

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Oct 22, 2014

Nielsen Partners Up With Adobe For Cross-Platform Measurement

Read original story on: MediaPost

Adobe and Nielsen have announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content…

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Aug 6, 2013

Higher Tweet Volume Drives TV Tune-In 29% of the Time

According to a new Nielsen study, an increase in tweets directly causes more tune-ins for TV shows. Relying in live TV ratings and tweets for 221 primetime broadcast episodes, the study found a correlation between tweet and tune-in…