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IPG Media Lab

The media futures agency of IPG Mediabrands

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Mar 7, 2017

Lyft Provides Businesses With White-Label Ride-Hailing Service

What Happened
Lyft has launched a dispatch developer program to let brands and businesses integrate its ride-hailing service into their own services. By providing a white-labelled ride-hailing service, Lyft allows service…

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Dec 5, 2016

Volkswagen Spins Off Ride-Sharing And Self-Driving Cars To New Company

What Happened
Volkswagen is getting serious about building ride-hailing and autonomous vehicles as the German auto giant announced the launch of a spinoff company that focuses on “new mobility solutions.” The…

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Oct 12, 2016

Designer Brands Are Turning To On-Demand Fashion Rental Services For Data

What Happened
Designer fashion brands are increasingly turning to on-demand rental services like Rent the Runway and Armarium to reach new customers and figure out what they like. By tapping into the…

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Sep 30, 2016

Uber Partners With Yext To Make It Easier To Hail Rides To Stores

What Happened
Uber is partnering with Yext, a startup that specializes in business location data, to make it easier for users to book rides to their favorite stores and restaurants. Integrating with Uber’s API, Yext…

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May 3, 2016

Brands Can Now Offer To Cover Your Next Uber Ride

What Happened
Brands will soon gain a new way to reach Uber passengers as the car-hailing app has started to roll out a new feature dubbed Uber Offers, which enables brands to provide Uber users with value offers during their rides via in-app…

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Nov 10, 2015

Lyft Surprises With “Bieber Mode”

What Happened
Popular ride-sharing service Lyft has teamed up with Justin Bieber in a rather odd bit of cross-promotion. Request a Lyft ride under the designated “Bieber Mode” starting this Thursday through Nov. 19 and you will receive an offer to download the Canadian…

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Jul 23, 2015

How Macy’s And Starbucks Are Delivering The On-Demand Economy

What Happened
Earlier today, Starbucks announced a partnership with ride-sharing service Lyft, which includes a plan to reward Lyft drivers and users in the states with Starbucks reward points as part of its loyalty program…

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Jul 17, 2015

On-Demand Food Delivery Fight Heats Up

Local deals discovery site Groupon has acquired Baltimore-based food delivery startup OrderUp for an undisclosed amount, the companies announced Thursday. Since the successful IPOs of Just Eat and Grubhub/Seamless over a year ago, food and grocery delivery has…

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Jul 1, 2015

Amazon Expands Prime Now And Web Services To Global Markets

Read original story on: TechCrunch & VentureBeat

Amazon has expanded Prime Now, its one-hour delivery service for Prime members, to London. An update to the Prime Now app notes the services is now…

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May 26, 2015

Ford Launches Pay-Per-Minute Car-sharing Service In London

Read original story on: The Next Web

Following the steps of fellow automakers BMW and Audi, Ford announced on Tuesday morning that its car-sharing service “go!drive” is out of beta and now open for…