On Demand Ecomony

Uber’s New API Opens Door For Brands To Engage Drivers

What Happened
Uber has introduced a new way for brands to reach the growing number of Uber drivers around the world. With the release of Driver API, developers can now better tailor their apps and services for Uber’s 1.5 million and…

Uber Launches UberRUSH API For Express Delivery

What Happened
Uber continues its push into ecommerce delivery with the launch of a private API of UberRUSH, its on-demand express delivery service. With this new API, retailers such as Nordstrom and 1–800-Flowers can now easily integrate Uber’s…

Uber To Allow Third-Party Apps To Entertain Riders

What Happened
Uber doesn’t want you to get bored during your ride, so it has tweaked its API to allow developers to plug their apps in to serve riders with games, news, and other entertainment content during the ride. Aptly named “Trip…

UberHEALTH And Pager To Push Healthcare Into On-Demand Economy

What Happened
Popular ride-hailing app Uber is expanding into new territory as it tested delivering flu-shots on demand. As part of its UberHEALTH project, the company started dispatching flu-shots with its fleet of Uber…

Uber Readies Push into E-Commerce Delivery

What Happened
Uber is slowly unveiling its plan to enter ecommerce with a strategic partnership with dozens of big retailers and fashion brands, as the on-demand car service tries to establish itself as an express delivery option for shoppers on a wide…

How Warner Bros. Is Promoting Mad Max With Free Uber Rides

What Happened
Warner Bros has teamed up with Uber to promote the upcoming launch of its Mad Max video game — and the franchise in general — with free, post-apocalypse-themed rides in Seattle. For a limited time this week, Uber…

The Trigger SXSW: Mike Dudas, Button