Tagged in

Online Video

IPG Media Lab

The media futures agency of IPG Mediabrands

More information

Followers

1.5K

Elsewhere

More, on Medium

Online Video

IPG Media Lab in IPG Media Lab

May 6, 2016

What Marketers Need To Know About YouTube’s NewFronts

What Happened
YouTube announced a slew of new initiatives at its NewFronts event on Thursday, as the Google-owned company continues to solidify its leading position in the online video space. First, it unveiled a new ad product called…

IPG Media Lab in IPG Media Lab

Jun 2, 2015

Vimeo Adds Subscription Model To Help Creators Monetize

Read original story on: TechCrunch

Vimeo will now allow video creators to charge for monthly subscriptions to their libraries of content, in addition to the video-on-demand feature it added back in 2013 for…

IPG Media Lab in IPG Media Lab

Aug 26, 2014

Why Amazon Wants Twitch

In an interesting turn of events, Amazon has officially closed a $970 million deal to acquire Twitch, after Google apparently dropped its billion-dollar bid a month ago. At first glance, the ecommerce giant and the live-streaming game platform have little in common, but a closer…

IPG Media Lab in IPG Media Lab

Nov 12, 2013

Kate Spade’s Shoppable Ad

Shoppable ads are hardly new, but Kate Spade’s HTML 5 offers a novel take on ecommerce video. The fashion ad includes a rolling display of products featured in the video with a link to the product page. The ad unit makes use of Google’s Lightbox format and will run across the internet giant’s Display Network.

IPG Media Lab in IPG Media Lab

Aug 1, 2013

Are Facebook Video Ads Comparable To TV?

The advertising world has been buzzing around recent news that Facebook will likely be launching video ads this fall. There are a few items that have sparked the most conversation, but none more than the $2.5 million price tag for a daylong run of 15 second…

IPG Media Lab in IPG Media Lab

Jul 15, 2013

Upcoming Film, Jobs Releases Trailer On Instagram Video

Jobs, the upcoming film on the life of the Apple pioneer has turned to Instagram Video to promote the movie which drops August 16th. The 15 second format was a perfect fit for movie trailers and also allows for easy viewing on…

IPG Media Lab in IPG Media Lab

Jul 15, 2013

YouTube Looks To Premium Content, Rehabs Studio In LA

As YouTube continues to expand their paid and original channels, they have begun opening up their 40,000 sq ft LA studio to content creators on their platform. Qualified partners must have at least 100,000 monthly views to book time in…

IPG Media Lab in IPG Media Lab

Jul 12, 2013

Hulu Not To Be Sold: Receives $750 Million From Current Shareholders

Online TV mainstay, Hulu will not be sold despite months of bidding. Instead, their current network shareholders, including 21st Century Fox, NBCUniversal, and The Walt Disney Company have contributed $750…

IPG Media Lab in IPG Media Lab

Jun 27, 2013

Touchcast Enhances Video With Online Content

Startup Touchcast has launched with the goal of reinventing online video to “look like TV and feel like the web.” The result is a series of video apps or vApps which are essentially plug and play widgets that bring additional functionality to any…

IPG Media Lab in IPG Media Lab

Jun 3, 2013

SkipIt Introduces Pay-Per-Skip Ad Model

SkipIt operates a publisher network that allows users to pay an upfront fee that can be allocated to skip video ads. While their reach is miniscule and the offering a bit expensive, it does introduce an interesting proposition, essentially enabling a hybrid…