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What Happened
Synaps Labs, a startup that focuses on dynamic digital out-of-home ads, has started testing its digital billboard along the highways in Moscow, enabling the billboards to change…

What Happened
Car rental company Zipcar is teaming up with on-vehicle advertising firm Wrapify to measure their ad impressions. Wrapify, a San Diego-based startup that pays people to wrap their cars with ads, tracks how…

Last week, the Lab’s partnership team flew out to the West Coast to attend the 2016 LAUNCH Festival. An annual convergence of talented investors, founders, and startups, the festival has a storied track-record of catapulting new companies into the stratosphere, such as…

What Happened
Vector Media and beacon solution provider Gimbal have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. Through this partnership…

With the transition to automated buying and widespread digital signage, outdoor media is about to explode. IPG Media Lab Managing Partner Chad Stoller was quoted in the New York Times this week, noting “Outdoor is one of the most undervalued media” in the landscape, and MAGNA…