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IPG Media Lab
The media futures agency of IPG Mediabrands
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OTT
Richard Yao
in
IPG Media Lab
Jul 18
The Streaming Wars Are Over — What’s Next for the Entertainment Industry?
The streaming services are…
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7
Richard Yao
in
IPG Media Lab
Sep 21, 2023
The End Is (Finally) Here For Cable TV — What Comes Next?
How the cookie crumbles for cable TV as we…
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16
1 response
Richard Yao
in
IPG Media Lab
Jun 29, 2023
Hollywood is Disillusioned with Streaming — What Comes Next?
Hollywood is losing faith in the…
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638
13 responses
Richard Yao
in
IPG Media Lab
Aug 25, 2022
The Backlash to OTT Streaming is Here
The rising subscription prices, the incoming flux of ads, and…
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5
1 response
Richard Yao
in
IPG Media Lab
Jul 14, 2022
What Netflix’s Recent Woes & Moves Tell Us About the OTT Market
Brands should heed the shifting…
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1
Richard Yao
in
IPG Media Lab
Oct 7, 2020
The Rise of Virtual Co-Viewing
Why co-viewing is here to stay, and how it will impact content…
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32
Richard Yao
in
IPG Media Lab
Aug 13, 2020
The Death & Rebirth of the Theatrical Window
The theatrical window is dead; Long live the windowing…
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34
Benjamin Hone
in
IPG Media Lab
Aug 6, 2020
The Return to Sports
How the return of live sports content will impact the shifting TV landscape
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Richard Yao
in
IPG Media Lab
May 28, 2020
Fast Forward: HBO Max Launches with
Harry Potter
, But without Roku or Amazon
Let's find out why that…
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5
Richard Yao
in
IPG Media Lab
Mar 5, 2020
Dispatch from the Streaming Wars: ViacomCBS Previews OTT Strategy
Why broadcasters are betting on…
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2