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Outdoor Advertising

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Outdoor Advertising

Richard Yao in IPG Media Lab

May 17, 2018

How AR & Other AI-Driven Innovations Will Revolutionize OOH Ads

Just as connected TV and smart speakers are changing the way brands reach consumer at home, so are AR and other AI-driven innovations for out-of-home advertising.

BMW Mini Customizes London Bilboards

While most billboards are static, or at least programmed, Mini bought electronic billboards in London that projected special messages to drivers. The ads were activated by human roadside spotters with iPads, and offered compliments to Mini drivers, took photos of…

European Firm Rolls Out Face-Detecting Ads

In a very public move to bring facial recognition technology to the fore, Amscreen, a European outdoor advertising firm, is debuting ads using face detection this week. Called OptimEyes, the technology will let advertisers know how many people are viewing…