Tagged in

Over The Top

IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
More information
Followers
1.6K
Elsewhere
More, on Medium

Verizon FiOS Customers Get Flexibility

Read original story on: The Verge

Verizon FiOS is devising ways to make its cable programming more attractive to viewers who now have alternative streaming television options like Sling TV, PlayStation Vue, and HBO Now. Starting Sunday…


What the Living Room Revolution Means to Brands

Download the whitepaper “OTT: What The Living Room Revolution Means to Brands”

Television has been the core medium for the advertising industry for decades. While other media such as web and mobile-based content have…


“Over-the-top” is the new black

Recently I attended the TV of Tomorrow Conference which focuses on understanding how the interactive multiplatform television industry is structured. It also looks at the emerging business models in this space, and how user-generated content, social networking and other Web…