What Happened
Pandora is planning to bring dynamic creatives to audio ads. The streaming service is teaming up with UK-based dynamic ad tech vendor A Million Ads to target consumers in real time with personalized messages…

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Nov 21, 2016

Ebay Tests Sponsored Replays And Skips On Pandora For Holiday Campaign

What Happened
Brands can now sponsor replays and skips on Pandora, features that its free-tier users only have limited access to, to get their brand messages across. Ebay is among the first brands to test out…

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Mar 23, 2016

How Las Vegas Used Placed To Track Pandora Ad Effectiveness

What Happened
Las Vegas used Pandora to promote the electronic dance music (EDM) artists playing in Vegas hotels and clubs in the hope of luring EDM fans to visit the city, and it worked! The campaign, which targeted seven U.S…

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Jul 27, 2015

Pandora Now Lets Brands Sponsor Hour-Long Listening

What Happened
Pandora has officially rolled out to all advertisers its “Sponsored Listening,” which it first started testing last fall. The new ad format prompts listeners to watch a branded video or click on a rich media ad in exchange for…

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Apr 21, 2015

Streaming Music Gets More Personal With Ads

Read original story on: AdWeek and AdAge

Music streaming services like Pandora and Spotify are enhancing the way that they target ads by getting more intimate with listeners. Spotify announced that it will allow brands to target…

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Feb 19, 2015

How Pandora’s New Feature Can Help Artists And Brands

Read original story on: Re/code

Popular Internet radio service Pandora is launching a pilot test this week that will allow music artists to send personalized audio messages to the listeners, which the company…

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Dec 2, 2014

New Pandora Apps Get More Personal

Read original story on: The Verge

The Pandora app on both Android and iOS are getting a revamped update that focuses on personalization. Besides a thumbs-up icon on the app’s now-playing screen, a listen history complete with a new…

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Nov 5, 2014

On Trend: Music Streaming Growing Strong Despite Swift Boycott

One of the biggest stories in media this week has been Taylor Swift abruptly removing all her back catalogue from Spotify, sparking debate on the monetization strategy and shifting audience behavior of today’s music…

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Sep 24, 2014

Why Pandora Is Vying For Connected Cars

Pandora is aiming to reach “on-the-road” consumers with targeted audio advertising. It has reportedly been working on an improved car radio console that would help with its presence in connected cars. The Internet-based music streaming service itself will be…