Partner Spotlight

It’s no secret that Virtual Reality is growing in such a rapid pace, so much so that research firms expect demand for VR devices to reach 14 million units in 2016. This is one of the reasons why the IPG Media Lab made time during the craziness of Oculus Connect to meet with Ricky…

With over 150 million monthly users, live-streaming platform Twitch unlocks massive audience potential for brands. Essentially a community-driven ESPN for gaming (though its offerings go far beyond), Twitch has the largest attention share of any online platform behind Netflix — and…

2015 is going to be a special year for consumers and media, as detailed in the IPG Media Lab’s 2015 Outlook. We’ve secured thought leadership from some of the most innovative players in the emerging spaces that make up 2015’s landscape, and wanted to feature a…

With the transition to automated buying and widespread digital signage, outdoor media is about to explode. IPG Media Lab Managing Partner Chad Stoller was quoted in the New York Times this week, noting “Outdoor is one of the most undervalued media” in the landscape, and MAGNA…

Roximity is a leader in the emerging space of “hyperlocal retail”: using its state-of-the-art beacon technology, the company aims to understand consumer behavior and advertising effectiveness at shelf. In the past two weeks, Roximity has released a new generation of beacon…