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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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How A Finnish Mall Found Success With “Physical Cookies”

Read original story on: Mashable

Last fall, a mall in Helsinki, Finland reportedly started testing a new VIP loyalty program in which individually targeted deals are offered to shoppers who agreed to carry…


The Next Step For Google Wallet

Read original story on: Re/code

In its latest attempt to compete with Apple Pay, Google has inked a distribution deal with major US carriers: Verizon Wireless, T-Mobile and AT&T will pre-install Google Wallet on their Android phones for US…


Why Car Manufacturers Need To Work With Tech Companies

Read original story on: New York Times

Toyota caused a stir in the connected car market when the company was quoted by the NY Times as saying that it currently has “no plans” to offer either Android Auto or…


What Retailers Need to Know about Facebook’s New Ad Tool

Read original story on: AdWeek

Facebook is giving Google a run for its ad money by launching a new Dynamic Product Ads platform specifically for retailers. With this new offering, retail brands such as…


Why Some People Are Routinely Deleting Their Tweets

Read original story on: Fusion

The newest trend in social media is a seemingly odd one: reportedly, an increasing number of Twitter users is starting to routinely delete their old tweets, some even going as far as…


How IFTTT Just Made App Automation Simpler

Read original story on: TechCrunch

IFTTT, the leading platform for app automation, has been quite popular with developers and early adopters, and now the company is trying to make the tech more accessible to more consumers by…


Uber Continues To Dominate Transportation

Read original story on: Forbes

You may have noticed the option to take an Uber while searching for routes in Google Maps, but that’s just the start of Uber’s ongoing vertical integration. Earlier today, the car-hailing company…


How Samsung Plans To Compete Against Apple In Mobile Payment

Read original story on: TechCrunch

Look out, Apple Pay! Samsung is entering mobile payment with its acquisition of payment startup of LoopPay. Samsung has stated it will work toward building LoopPay’s…


Why Microsoft Is Opening Up The Xbox

Read original story on: GeekWire

Xbox users can soon expect a new array of apps to pop up on the gaming platform, as Microsoft is preparing a software development kit to be released later this year. This new SDK will allow developers to…


How Pandora’s New Feature Can Help Artists And Brands

Read original story on: Re/code

Popular Internet radio service Pandora is launching a pilot test this week that will allow music artists to send personalized audio messages to the listeners, which the company…