Personalization

Snuggle Turns To User-Generated Videos For Valentine’s Day Campaign

What Happened
Fabric softener brand Snuggle found a lovely way to generate branded content that people want to share — by lending the voice of its mascot Snuggle Bear to people looking to create their own…

Cathay Pacific Gifts Loyalty Members With Personalized Artwork Based On Travel Data

What Happened
Cathay Pacific is sending its loyalty program members a unique birthday gift — a piece of contemporary artwork created by a special algorithm based on their travel data…

Ralph Lauren Built An Interactive Handbag Customization Salon

What Happened
On Friday, fashion retailer Ralph Lauren unveiled a new flagship shop in L.A. that comes with an interactive handbag salon, allowing shoppers to personalize their handbag orders in colors, materials, and…

Google Brings Dynamic Ads To TV

What Happened
Google is making another play for a piece of TV ad spending with the introduction of a new dynamic ad tool. With DoubleClick Dynamic Ad Insertion, TV broadcasters and content distributors will be able to customize the in-stream ads to deliver more relevant…

Retailers Look To Data-Driven Personalization And New Digital Tools To Entice Shoppers

What Happened
After reporting fourth-quarter sales declines, a number of brick-and-mortar retailers including Sears, Kohl’s, and Macy’s revealed their plan for trying new digital…

SXSW 2015: How Do Brands Stand Out?

One of the most pressing concerns at this year’s SXSWi was how brands can distinguish themselves in the mind of the consumer, especially in an increasingly commoditized marketplace. “The retailers in the best position are those that bring values in ways other than…

Personalized car rental, down to the music and navigation presets- just so long as it’s a silver A4 you want.