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IPG Media Lab
The media futures agency of IPG Mediabrands
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Pop Culture
Richard Yao
in
IPG Media Lab
Apr 13, 2023
A New Era of Branded Blockbusters Is Upon Us
From Super Mario Bros to Barbie, many tentpole movies now…
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729
8 responses
Richard Yao
in
IPG Media Lab
Jul 28, 2022
Pink Sauce & Caviar Bumps: Decoding the Meme-Driven Gen Z Food Trends
And how food and beverage brands…
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55
1 response
Richard Yao
in
IPG Media Lab
Sep 15, 2017
Why Gigi Hadid Is Not Welcome In China
And What The Backlash Teaches Brands About Navigating The Global Culture
What Happened
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IPG Media Lab
in
IPG Media Lab
Oct 19, 2012
James Bond: Booze, bonks and bodies | The Economist
Know Your Bond