Pov

POV: Targeting Tribes Through Tech

People have always connected over shared interest, forming unique relationships over similar passions. What was once limited to physical proximity has expanded into fan communities online. Constant connectivity has made it easier for people to connect, forming strong…

From ‘Like’ to Love: How Brands Can Woo Users on Messaging and Dating Apps

How can brands connect with dating app users?

Where audiences go, brands follow, especially when those audiences are young and hard to find on traditional media. As a result…

POV: Stickers Are Serious Business

Stickers are serious business:

1. They create a revenue stream that is easily integrated into mobile campaigns.

2. They are social currency that increase brand awareness

MAGNA GLOBAL Flash POV: Stephen Colbert Will Take Over The Late Show in 2015

One week ago, David Letterman announced he would be retiring as host of CBS’s Late Show. Yesterday CBS put the speculation on his replacement to rest with the news that Stephen Colbert (current host…

Flash POV: Viacom’s Deal with Sony: Are They Hedging Their Bets?

Although neither company has made any official statements, news reached the press late last week that Viacom and Sony had come to a tentative agreement for streaming the former’s networks on a yet-to-be-released Sony…

Flash POV: The Next Level of Targeting: Anticipatory Computing

In March, we predicted that 26 percent of online display ads would be bought programmatically this year, and that it would climb to 50 percent by 2017. And that’s just a single medium.