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Programmatic

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Oct 7, 2016

Snapchat’s Ad API Open For Programmatic Ads

What Happened
Snapchat has officially opened its advertising API to third-party partners for programmatic ad sales. Brands including McDonald’s, Unilever, Nissan, and Gatorade are among the first to try out programmatic buying on Snapchat. Its API also…

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Jul 21, 2016

Spotify Goes Programmatic, Allows Playlist-Based, Real-Time Targeting

What Happened
Spotify is stepping up its ad game as it announced the launch of programmatic audio ads earlier today. The popular streaming service is partnering with three programmatic platforms — AppNexus…

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Apr 7, 2016

iHeartRadio Dives Into Programmatic Ads

What Happened
More programmatic ads are coming to radio as iHeartRadio, one of the largest radio networks in the U.S., is making its entire ad inventory available for programmatic buying. This change is made possible by iHeartRadio’s new partnership with…

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Oct 5, 2015

Why Big Publishers Are Saying No To Automated Ad Sales

What Happened
A host of big-name publishers are going against the trend and resisting automated buying enabled by programmatic ad platforms. Lifestyle site Refinery29, along with some popular young-skewing sites such as Vice Media, Vox…

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Aug 26, 2015

Hulu Opens Up To Programmatic Ads With Help From Facebook And Oracle

What Happened
On Tuesday, Hulu announced it will begin selling ads programmatically across its platforms on desktop, mobile and connected TVs with the help of Facebook’s ad exchange system LiveRail and the Oracle…

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May 13, 2015

Why Verizon Acquired AOL For $4.4 Billion

Read original story on: Re/code

Verizon, the second biggest telecom company in the States, has acquired mass media conglomerate AOL for a whopping $4.4 billon. Verizon is expecting the deal to be close by the end of summer, which…

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Apr 27, 2015

Pinterest To Become More Brand Friendly With New Ads API

Read original story on: Ad Week

Pinterest has been readying its ad sales programs since a year ago, consciously making its platform more brand-friendly. And earlier today, the company unveiled its first ads…

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Apr 23, 2015

Why Twitter Is Looking Into Beacons

Read original story on: Business Insider

Twitter is investing in Swirl, a Boston-based startup specializing in beacon marketing, according to CEO Hilmi Ozguc. Swirl’s technology is intended to surface relevant ads to smartphone-wielding…

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Apr 21, 2015

Streaming Music Gets More Personal With Ads

Read original story on: AdWeek and AdAge

Music streaming services like Pandora and Spotify are enhancing the way that they target ads by getting more intimate with listeners. Spotify announced that it will allow brands to target…

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Mar 27, 2015

Event Recap: Three Themes From The 4A’s Transformation Conference 2015

Every year since 2009, ad agency leaders have gathered to discuss ongoing trends and the future of the ad industry in the annual 4A’s (American Association of Advertising Agencies) Transformation Conference…