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Proximity

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Nov 9, 2016

Walgreens Updates Mobile App To Improve In-Store Retail Experience

What Happened
Walgreens has updated its branded mobile app to better leverage the beacons in stores to deliver a more personalized and rewarding shopping experience for customers. The drugstore chain’s updated app…

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Nov 8, 2016

Proximity Sensors Now In Most Airports, Spell New Advertising Potential

What Happened
According to a new report from Unacast, a marketing firm that specializes in proximity networks, 84% of the world’s airports have or are testing deployment of proximity sensors. In the US, 35%…

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Sep 15, 2016

Estimote Launches Mirror To Turn Screens Into Beacon-Responsive Displays

What Happened
Beacon tech startup Estimote unveiled an interesting new product called Mirror that promises to turn any screen into a beacon-responsive one that displays personalized content. Mirror, which…

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Apr 29, 2016

Steve Madden’s First App Blends Commerce And Content

What Happened
Fashion retailer Steve Madden has launched its first mobile app to reach shoe shoppers on their smartphones as it aims to drive more store visits and improve its digital conversions. Developed by GPShopper and launched on…

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Mar 28, 2016

Google’s Eddystone Beacons Deployed For Buses In London

What Happened
Google introduced its own beacon protocol named Eddystone last July to compete with Apple’s iBeacon, and now it is finally being tested in the real world. Proxama, a UK-based mobile commerce company partnered with…

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Feb 11, 2016

Google Adds Beacon-Detecting Capability To Chrome App

What Happened
Last July, Google launched its own beacon initiative Eddystone to compete with Apple’s iBeacon, and now it is expanding the reach of its beacons by adding the capability of recognizing and interacting with nearby beacons to…

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Jan 19, 2016

Timberland And Rite Aid Dip Toes Into Proximity Tech

What Happened
Timberland and Rite Aid have joined the growing list of retailers that incorporate proximity technologies into their stores. At its NYC flagship store near Herald Square, Timberland has enlisted CloudTags’ NFC technology to…

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Nov 9, 2015

How Elle Used Proximity And Beacon Tech To Drive 500,000 Retail Store Visits

What Happened
For its September issue, Elle magazine launched a Shop Now program that uses proximity technology to send readers location-based notifications and value offers. As Elle readers select…

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Aug 24, 2015

How Coca-Cola Tapped Proximity Tech For Precise Retargeting

What Happened
Coca-Cola worked with Norway’s CAPA cinemas and VG newspaper on a recent test campaign that leveraged Unacast’s beacon technology into high engagement and precise retargeting. The campaign ran on CAPA’s own app…

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Jul 15, 2015

Google Launches Eddystone Beacons To Compete With iBeacons

Watch out, iBeacon! Yesterday Google announced “Eddystone,” an open source beacon standard designed to be platform-agnostic to take on Apple’s iBeacon, whose proprietary standard only works with Apple devices and shuts out all…