Publishers

What Happened
As the usage of ad-blockers continues to rise, publishers have been trying out various methods to persuade users to turn them off. Now the Washington Post is trying a new instant-loading ad product…

What Happened
For its September issue, Elle magazine launched a Shop Now program that uses proximity technology to send readers location-based notifications and value offers. As Elle readers select…

Read original story on: The Verge & WSJ

In a continuous effort to expand its platform and build its own version of the Internet, Facebook has been actively pursuing media owners to host content directly on its network. Earlier…

Read original story on: TechCrunch

Facebook introduced an update to its news feed algorithm that will prioritize posts from real people over those by brand pages and publishers. For some brands, reach stats and…

Read original story on: The Verge

Following yesterday’s announcement of opening up its Messenger app, Facebook continues to expand its reach into web content. The social media giant is reportedly in talks with…

Read original story on: DIgiday

Digital publishers such as The Huffington Post and Daily Mirror have started experimenting with popular messaging app WhatsApp to push breaking news alerts to readers. But challenges abound for…

Read original story on: AdWeek

Elle magazine wants to bring front-row seats at fashion shows to it readers with the help of virtual reality. The magazine is reportedly partnering up with VR-movie company Jaunt to produce a…