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IPG Media Lab

The media futures agency of IPG Mediabrands

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Jun 20, 2016

How Condé Nast Is Leveraging Attribution Data To Improve Branded Content

What Happened
Condé Nast is adopting a data-driven strategy to improve its branded content and appeal to its ad clients. The leading publisher has created a new unit named Condé Nast Spire, which focuses…

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Jun 8, 2016

In order to attract and retain more users, Facebook has been quite ambitious in terms of building its social network into a content platform. According to a recent Pew Research…

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Jan 23, 2015

Vimeo Debuts New VOD Network For Web Publishers

Read the original on: WSJ Blog

Vimeo is rolling out a new Vimeo On Demand Publisher Network, a collection of websites that will use Vimeo’s technology to build custom video-on-demand libraries for online publishers. Early…

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Aug 19, 2014

Why Publishers Are Trying Out “Yo”

Publishers like WSJ and Buzzfeed are dipping their toes into the notorious “Yo” app to tap into its sizable audience. With its newly added functions of embedded links and hashtags, Yo has become more marketer-friendly, and publishers are among the first to take…

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Oct 1, 2013

Scribd Debuts eBook Subscription Service

Scribd officially launched its new ebook subscription service in conjunction with HarperCollins. It’s an all-you-can-read subscription for $8.99 per month, and now competes with eBook service Oyster, which launched just over a month ago. Scribd has…

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Aug 7, 2013

Estée Lauder Partners With Hearst For Flipboard Content

Brands are always on the lookout for ways to increase content, and with the rise of digital publications that search has expanded widely. So widely, in fact, that some brands, like Estée Lauder, are looking to professional publishers…

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Feb 4, 2013

Publishers Looking Beyond Facebook

Building equity in someone else’s platform has never been the most secure means of operating, so it’s no surprise that some publishers are shying away from putting significant resources into developing fan bases on Facebook. Now that Facebook’s new algorithm limits a…