Raquel Krouse

Super Bowl ROI, more social than ever

For years, the Super Bowl has become the essence of TV advertising — the one day of the year that we celebrate commercials. Conversations around the ads drive as much interest as the game itself. Increasingly some of the most exciting content is happening in…

Social searching is trusted searching

Social search, that is, search aided by our friends or online connections, suggests that being able to search your friends’ opinions, interests, and actions would create a better search experience. We already look to our friends for recommendations on movies…

Marketing budgets must open to social

To remain successful, marketers MUST market in the social web. According to a May 2009 Anderson Analytics’ survey, 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a…

Facebook marketing boot camp

This month the Lab attended a kind of Facebook marketing boot camp, where members of the Facebook team guided us on best practices for integrating Facebook within brand marketing plans. The opportunity is much larger then capturing a portion of the 250 million Facebook users as…

Reflections of a Zen Tech Warrior

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I’ve been interning at the IPG Emerging Media Lab for the past few months. Little did I know that…

Using social media to build your personal brand

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” — Tom Peters

Thanks for the branded virtual gift!

The virtual goods economy is roaring, growing in adoption and importance, and making the branded product or gift a powerful social media marketing tool. Members of virtual worlds are purchasing virtual goods for self-expression, social status, or to gain advantage…