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IPG Media Lab

The media futures agency of IPG Mediabrands

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Nov 1, 2016

Reddit Launches Interest-Based Ad Targeting Product

What Happened
Reddit has offered subreddit-based ad targeting for a while now, but it is now broadening its targeting capability to be more interest-based, allowing brands to target audiences based on “a handful of predefined interests…

IPG Media Lab in IPG Media Lab

Jul 28, 2016

Reddit To Allow Brands To Sponsor User Posts

What Happened
Reddit is taking a big leap in ramping up its ad business by launching a new ad product called Promoted User Posts. Set to launch on August 4, this ad product will allow brand marketers to sponsor user-generated posts on Reddit. For…

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IPG Media Lab in IPG Media Lab

May 7, 2015

Reddit To Create Original Video Content

Read original story on: The Verge

Continuing its trend toward generating content instead of aggregating it, Reddit is moving beyond podcasts with the launch of its video division, which will no doubt open up new monetization…

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Jan 15, 2015

Why Reddit Is Diving Into Podcast

Read original story on: Fast Company

Thanks to the viral popularity of Serial, podcasting has been enjoying a revival as a digital medium as of late, and several brands have been reaching out to its newfound audience. The latest to get onboard…

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Oct 3, 2014

Reddit Gives Back By Introducing Their Own Cryptocurrency

Reddit, one of the biggest content sharing sites in the world, has raised $50 million in Series B on a $500 million valuation and, in a surprising move, plans to give back 10% of the round’s equity to the user community through…