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IPG Media Lab
The media futures agency of IPG Mediabrands
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IPG Media Lab
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IPG Media Lab
Apr 22, 2021
Current Global + MAGNA + IPG Media Lab present “Digital Accessibility: The Necessity of Inclusion”
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IPG Media Lab
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IPG Media Lab
Apr 12, 2021
Verizon Media + MAGNA + IPG Media Lab presents: The Interactive Effect
New study finds interactive ad…
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6
IPG Media Lab
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IPG Media Lab
Mar 17, 2021
MAGNA + IPG Media Lab Presents: Accelerating the Consumer Purchase Journey
New Study from MAGNA and…
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3
IPG Media Lab
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IPG Media Lab
Jun 4, 2019
Pandora + Magna Global + IPG Media Lab Present:
Ad Receptivity, Deconstructed
Study Unearths Major…
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3
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IPG Media Lab
May 20, 2019
IPG Media Lab + MAGNA GLOBAL + Twitter Present: The Impact of Culture
Culture-focused Ads Increase…
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2
IPG Media Lab
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IPG Media Lab
Jan 25, 2019
MAGNA + IPG Media Lab Presents: “Reaching The ‘Un-Reachable’”
Debunking 5 Myths About Those Who Watch…
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5
IPG Media Lab
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IPG Media Lab
Oct 24, 2018
SNAPCHAT, MAGNA & IPG MEDIA LAB presents: The Power of Camera Advertising
Study Used Neuroscience to
…
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3
IPG Media Lab
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IPG Media Lab
Sep 20, 2018
New Media Trial Puts Machine Learning to the Test
Download the full report
here
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IPG Media Lab
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IPG Media Lab
Apr 25, 2018
Media Trial — Under the Hood of Over-The-Top Measurement
Campaigns for IPG clients Applebee’s, H&M, McCormick and Truvia saw bigger gains in purchase intent running ads with Roku.
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18
IPG Media Lab
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IPG Media Lab
Nov 8, 2017
Pulling Back the Curtain: Viewability & Direct Response
IPG Media Lab + Magna Global, in partnership with Moat & The Trade Desk present new media trial report that highlights the importance of viewability…
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4