Retargeting

What Happened
Advertisers on Instagram are now able to retarget users as the social network adds Dynamic Ads — a retargeting unit that Facebook launched last year — to its platform. This ad product enables data-driven ad customization so that users are served relevant…

Chad Stoller, managing partner of the Lab, sat down with Beet TV to discuss why TV-synced digital ads, powered by companies like Samba TV, is the next best thing to addressable TV, and its capability for “future retargeting”.

Read the original story on: Business Insider

Norway-based startup media platform Unacast and California-based marketing agency Total Communicator Solutions (TCS) have announced a global partnership that…

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