Tagged in

Rfid

IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
More information
Followers
1.5K
Elsewhere
More, on Medium

How Disney’s Billion-Dollar MagicBand Is Working Its Magic

Read original story on: Wired

Introduced back in November of 2013, the Disney MagicBand is a waterproof plastic wristband that doubles as an RFID-enabled ticketing and payment device for Disneyland…


How A Finnish Mall Found Success With “Physical Cookies”

Read original story on: Mashable

Last fall, a mall in Helsinki, Finland reportedly started testing a new VIP loyalty program in which individually targeted deals are offered to shoppers who agreed to carry…