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Apr 4, 2017

Roku Offers Advertisers Demographic Guarantees Based On Nielsen Digital Ad Ratings

What Happened
On Monday, Roku announced it will start offering advertisers audience guarantees for that are based on Nielsen Digital Ad Ratings in an attempt to close the gap between OTT…

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Oct 6, 2016

Roku Makes It Easier For Publishers To Create Ad-Supported Channels

What Happened
Roku launched the Direct Publisher tool on Wednesday to enable publishers to surface their video content on its streaming boxes. The tool allows publishers to create their own channel on Roku without…

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May 5, 2016

Viacom Partners With Roku To Offer OTT Viewing Data

What Happened
Viacom will soon offer advertisers a peak into the coveted viewing data of over-the-top streaming services. In partnership with best-selling streaming device maker Roku, which Viacom invested in earlier this year, the media…

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Mar 24, 2016

Nielsen To Report OTT Viewing By Streaming Device

What Happened
Nielsen already counts over-the-top viewing via streaming devices in its TV audience measurement. Starting April 25, the company will start breaking out those viewing stats by device to give media owners and brand marketers a…

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Feb 18, 2016

Two New Tools To Help Brands Build Their Own Apple TV Apps

What Happened
The launch of the new Apple TV created a new channel for brands to reach consumers in their living rooms with content marketing. Now, two companies have come out with tools to help brands build their own OTT…

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Jan 25, 2016

Roku Enables App-Install Ads For Easier Content Discovery

What Happened
Best-selling set-top box Roku is adding one-click-to-install ads to its platform. The company is working with Innovid to streamline its existing clickable ads in order to simplify the subscribing process. Soon, Roku…

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Oct 6, 2015

New Roku OS Allows Users To Follow Their Favorite Shows

What Happened
Earlier today, popular streaming set-top box maker Roku unveiled the newest iteration of its flagship product, the Roku 4, which boasts support for 4K video streaming, improved Wi-Fi connectivity, and a remote control…

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Apr 8, 2015

New Roku Focuses On Content Discovery And Curation

Read original story on: Re/Code

Earlier this week, Roku updated its lineup to introduce new features that primarily focus on improving its content search and discovery. Users of the Roku 3 can enjoy the complimentary…

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Mar 13, 2015

SXSW 2015: Two Ways To Stream The Festival

Read original story on: Forbes

Can’t make it down to Austin but still want to keep up with this year’s festival? Now you can stream it easily on your laptop or TV. Besides launching the online content streaming channel, SXSW On…

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Sep 16, 2014

Roku: 10 Million Sold; Most Popular Streaming Device

Roku announced today that it has sold 10 million of its set-top boxes in the United States, claiming itself as “the most popular choice among streaming players”. Launched in May 2008, Roku caught the rising tide of OTT market and has been…