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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Why AT&T Wants DirecTV

AT&T has been in talks to acquire DirecTV for a while now. And considering the continuous rise of OTT services, it makes sense that a major telecom company like AT&T would take interest DirecTV’s subscribers. But that’s not the only reason that AT&T is going after DirectTV — reportedly…