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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Why Microsoft Is Opening Up The Xbox

Read original story on: GeekWire

Xbox users can soon expect a new array of apps to pop up on the gaming platform, as Microsoft is preparing a software development kit to be released later this year. This new SDK will allow developers to…


Apple Shakes Up Third Parties

Apple is shaking things up with developers. The issue most concerning for marketers is the damage Apple’s new policy may present for third party libraries, especially the one used in AdMob enabled apps.