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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Apple Watch May Help Make Playlists Based On Your Pulse

Read original story on: PSFK

Apple Watch comes with a lot of sensors to measure your biometric data such as heartbeat rates, movements, or calorie burns, primarily for health and fitness purposes. But that…


Can Smartphones Replace Fitness Wearables?

Read original story on: Engagdet

A new study by The University of Pennsylvania shows that smartphone apps’ step counts are reasonably on the mark, whereas fitness wearables are much less reliable, with wide error margins. This…