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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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By The Numbers: U.S. Smartphone Use in 2015

A new survey from Pew Research Center revealed some interesting insights into mobile user behaviors of US consumers.

Nearly one in five American adults now use mobile as primary source of Internet access, a group that, as the…


The Big Ambitions Of Little Rice (XIaomi)

By now, you have probably heard about Chinese smartphone manufacturer Xiaomi. Heralded as either “the Apple of China” or “Blatant Copycat”, depending on whom you ask, Xiaomi’s meteoric rise in recent years has caught the eyes of western media, even if its…