What HappenedMessaging app Viber, which enjoys 260 million monthly active users worldwide, announced the launch of a new in-chat Instant Shopping feature that will integrate ecommerce features directly into…
What HappenedOn Thursday, Instagram updated its app to add some neat new features to its Stories feature. Besides a built-in Boomerang mode and support for tagging other Instagram users in Stories, this update brings an important…
What HappenedBurberry is venturing into social commerce as it teams up with cosmetics retailer Sephora and Pinterest to promote its new mascara line to beauty shoppers. The luxury brand is leveraging…
What HappenedDior has become the first luxury brand to dabble in social commerce by hosting a flash sale on China’s leading messaging app WeChat. The French fashion brand launched its WeChat shop on August 1st and promoted a limited edition of its Lady…
What HappenedPinterest made a few announcements on Tuesday to boost its ecommerce features. To start with, the company unveiled a brand new “shopping cart” feature that follows users across devices and allows…
What HappenedFacebook again shows its ambition in conquering social commerce with a new trial that launched in Thailand. Working with local fin-tech company 2C2P, Facebook integrated their digital payment product Qwik into its platform to…
What HappenedShopify is making it easier for brands to sell on social and messaging platforms with the launch of an iOS keyboard app. Named Shopkey, the app will be to be integrated with product catalogs so that…