Social Listening

What Happened
Expanding from the simple Like, Facebook is finally ready to launch what it calls “Reactions” to its platform after months of limited testing in foreign markets. The new Like button will give users five emojis to…

What Happened
Earlier today, Twitter unveiled a new ad product named Brand Hub for tracking brand conversations across its platform. Within the hub, marketers and advertisers can dig into what Twitter users are saying about their…

Read original story on: Re/code

Facebook is looking to help advertisers better understand what people are talking about with a new “Topic Data” social listening tool. It mines Facebook posts for keywords and…